Gamoa executives have a rich & successful history of advising & consulting to, establishing & expanding early stage to expanding advanced security & network/applications visibility & management technology vendors in the Asia Pacific & EMEA regions.
Targeted markets typically range from telecoms, service providers, MSSP, IoT & wireless provisioning segments, Cloud & Endpoint VAS, consumer, SMB, enterprise thru government & education.
Regional GoToMarket Strategies, whether direct or via the channel, will be adapted to vendor technologies, resources, growth stage, products, services, target markets, success factors, challenges, SWOT, market & commercial planning models.
Consider Gamoa as your highly experienced regional combination of business, sales & team builders/managers, regional expansion strategy consultants & commercial/financial model planning.
Regions, sub-regions, market segment prioritisation, competitive factors, traction & opportunity, vendor SWOT, channel vs direct models, costs & revenues models all need to be mapped to produce your regional business intelligence.
Team members, management, channel, marketing & messaging, products & services, relationships & vendor corporate resources all need to be efficiently leveraged to create & maintain Productivity.
Productivity equals Success.
Gamoa Management Team
Visibility & Impact
Develop & articulate the compelling vendor value proposition to target audiences.
Gamoa's first task will be to advise you the vendor on how to best approach and execute on gaining visibility & achieving impact with targeted prospects & market segments in the respective regions & markets. We then work with the vendor and ramp up our own activities in-market, to achieve & then quantify progress on these crucial initial goals.
Direct - Channels - Service Providers?
Market engagement modes, whether direct, via channel or telecoms/service providers/MSSPs, will first of all depend on the vendors products/services and their targeted market segments, then vary from country to country and at the progressing stages of the vendor establishment & growth. Gamoa execs have extensive & comprehensive experience in identifying the applicable mode in each scenario, then exploring, engaging, evaluating, guiding, recruiting and building partners when & where they are the best option to maximise vendor revenues & margins.learn more >>
People invest in what they know works...
Getting your technologies, products & services into the hands & on the screens of prospective customers & partners is the lifeblood of early stage & emerging technology vendors.
POCs, evals, trials & tests, suitably supported, are the adrenaline in your business plan & growth. Gamoa founders are specialists in driving the engagement, initiation, guidance, support & leveraging stages of these prospect's POCs & evaluations that vendors seek & thrive on.
Cost Effectively Accelerate Regional Market Traction
Whether you are seeking:
- A full scale market entry, establishment & expansion
- A "dip your toe & test the waters" approach
- A budgeted market engagement trial & scoping exercise with actual partners & opportunity traction
- A segment targeted incursion with contracted sales resources to engage & setup direct interaction between prospects & stakeholders with your engineering & executive teams
Optionally you may benefit from:
- A regional market assessment tailored to your products, services, competitive positioning, resources & budget options
- A market establishment and/or expansion plan with typical requirements, options, regional breakdowns, costs points, partner models, market segments
- A fixed term market presence establishment project, planning, KPIs, co-ordinate required resources/staff, have the team & operations up & running, deliver progress reporting.